
Case Studies

SVM works with a number of breeding programmes across a wide range of crops.
Each variety needs to assessed and managed individually to ensure the best commercialisation plan is determined. We make a recommendation to the variety owner taking into account a number of considerations. This will include market feedback, field performance, commercialisation around the world, and ability to protect the variety. There are a range of potential outcomes for each variety.
Our Case Studies
PremA280 cv. Charlo
SVM has been granted exclusive commercialization rights to Sweetie® apple in China. SVM imported the variety and managed all facets of variety development, including quarantine, test evaluation, DUS testing and nursery production.
PremP109
PremP109 pear was imported by SVM and plant variety rights and trademark were successfully granted. Test trees were grown on a secure orchard in Anning, Yunnan.